YouTube channel & videos
Ongoing video content from the garden: harvests, experiments and how-tos that bring 232K+ views a year.
Aura Garden.
Media and a content-first website for an experimental permaculture garden: a YouTube channel that shows what really works, season after season, and a site that turns that attention into trust.
ClientAura Garden, an experimental permaculture garden
ScopeYouTube media, website, content system
Channel232K+ views in 12 months
Live siteauragarden.farm
Media results
232K+YouTube views in the last 12 months
+36%watch time compared with the previous 12 months
51%of views from Ukraine, the garden's core market
48%of viewers aged 45+, experienced gardeners and buyers
The challenge
Aura Garden grows 100+ fruit trees and a collection of 100+ tomato varieties, keeps its own apiary and sells seeds, saplings, preserves and honey. The garden needed media that shows its work to people who care about growing food, and a home online that explains its approach, earns trust with gardeners and gets found in search, without overpromising "eco" claims it can't back up.
Our approach
We built the brand around one idea: an honest, experimental garden. On YouTube, the garden shows real results season after season. On the website, every page shows what grows, how it's tested and what the results are, so visitors trust the garden before they buy a single seed.
What we delivered
Website design & build
A fast, content-first site: philosophy, the garden, products, crop guides, journal, about and contact, plus an illustrated six-zone garden map.
Journal & content system
A garden journal of practical articles, from growing apricots to safe home canning, organized for search.
Crop guides
Reference pages for tomatoes, grapes, raspberries, currants, sweet potato, asparagus and honey.
Product catalog
Seeds, saplings, small-batch preserves and honey, presented ahead of the online shop launch.
Honest brand voice
Clear, transparent messaging, including an upfront note that the garden has no organic certificate.
How media and the website work together
The YouTube channel builds reach and trust: people watch the garden grow and see honest results. The website is where that attention lands. Crop guides answer the questions viewers ask, the journal goes deeper, and the product catalog is ready to turn that trust into sales of seeds, saplings, preserves and honey.
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