YouTube marketing pricing.
Clear ranges, no guesswork. Here's what it costs to build a strong YouTube presence with FTR Media.
How much does YouTube marketing cost?
With FTR Media, a one-time Strategy Sprint starts at $2,500. Monthly plans range from $4,000–$7,000 (Growth) to $8,000–$15,000 (Authority). YouTube ads management is 15% of ad spend with a $1,000 minimum, and your media budget is paid to Google separately. No long-term contracts.
Strategy Sprint
A clear plan before you invest in production.
- Channel & competitor audit
- Keyword and topic research
- 90-day content roadmap
- Title, thumbnail & SEO guidelines
- Quick wins for existing videos
Growth
Consistent publishing that builds your presence.
- 2 long-form videos a month
- 8 Shorts a month
- Scripting, editing & thumbnails
- Full YouTube SEO
- Monthly report & strategy call
Authority
For brands that want to lead their category.
- 4 long-form videos a month
- 16 Shorts a month
- YouTube ads management included
- Full YouTube SEO
- Quarterly strategy reviews
YouTube Ads Management
Strategy, creative testing, Google Ads setup, weekly optimization and reporting. Add it to any plan or run it on its own. Media spend is paid directly to Google.
What affects your price
Each plan is a range because every business starts in a different place. After a short call, you get a fixed quote.
- Filming: remote recording vs. on-site production.
- Video length & complexity: talking-head vs. animation, b-roll and screen recordings.
- Existing footage: how much of your content we can repurpose.
- Publishing pace: extra videos or Shorts beyond the plan.
- Ad budget: management scales with spend.
How we compare to market rates
Published 2026 planning ranges for US YouTube agencies, so you can compare apples to apples.
| Service | Typical market range | FTR Media |
|---|---|---|
| One-off audit or strategy sprint | $1,000–$5,000 per project | from $2,500 |
| Full-service monthly retainer | $3,000–$10,000+ per month | $4,000–$7,000 (Growth) |
| Production management, several videos a month | $8,000–$20,000 per month | $8,000–$15,000 (Authority) |
Market ranges: OutlierKit and OverseerOS. Planning ranges, not quotes.
Planning an ad budget too?
See real 2026 numbers for cost per view, CPM and testing budgets.
FAQ
How much does YouTube marketing cost?
For a business working with an agency, YouTube marketing typically costs a few thousand dollars a month. Our plans start with a one-time Strategy Sprint from $2,500, monthly Growth plans from $4,000 to $7,000, and Authority plans from $8,000 to $15,000. Ad spend is separate.
Is ad spend included in your plans?
No. Your media budget is paid directly to Google from your own Google Ads account. Our ads management fee is 15% of monthly spend, with a $1,000 monthly minimum, and it's included in the Authority plan.
Do I have to sign a long-term contract?
No. Monthly plans are month-to-month. We earn your business every month.
Why is each plan a range instead of one price?
Your final price depends on things like filming (remote or on-site), video length and complexity, and how much existing footage we can use. After a short call, you get a fixed quote within the range.
Can I start small?
Yes. Many clients start with the Strategy Sprint to get a clear plan and a few quick wins, then move to a monthly plan once they're ready to publish consistently.
Do you offer custom plans?
Yes. If you need extra videos, multiple channels or on-site production in several cities, we'll build a custom quote.